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Journal of Education Journal of Management Journal of Computer Science & Application

Issues of Journal of Management

Table of Content

Study Of The Impact Of Macro Economic Variable & Their Role As An Indicators For The S&p Cnx Nifty Author: Raman Preet Singh

In the present scenario of the world financial market, there seems to be stock exchange in almost every country expressing the financial health of the respective economy. This study investigates the nature of relationship between nifty index and key macro economic variable. In spite of this tremendous expansion of world trading, the basics of the market have remained more or less the same. Stock exchange index  like any other index follows a cycle or set pattern of flow. This economic cycle have been analyzed with the help of the leading and lagging indicators with respect to  the trends in the financial markets. In this study a comprehensive analysis has been done to qualitatively compare the S&P CNX Nifty with major macro economic variable like GDP, inflation, Exchange rate, industrial production, foreign institutional investment, unemployment, crude oil, gold price. Thus the entire variable contains some significant information for the prediction of the index. The study reveals the volatility of stock index is not only the result of the behaviour of  key macro economic variable but also one of the causes of the movement in other macro aspect in the economy.

Keywords: Business Cycle, GDP, Indicators, Exchange rates, Interest rates



Author: Raman Preet Singh
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Investment Attitude Of Rural Investors Author: Sunil Kumari
Being saturation of urban markets, recently rural markets are being targeted by the corporate for pooling the funds. Present study aims at investigating the rural investor’s behavior towards purchasing the financial instruments. Five variables i.e. risk, return, peer’s influence, self efficacy, financial advisor’s influence, have been taken into account as determinants of investment decisions of rural people. Being the population large, constructs have been scaled down and validated with the help of Principal Component Analysis. Data has been analyzed using correlation and regression coefficients. Study reveals that all of the rural investors consider the risk and return on investment and most of them are also dependent on financial advisor’s opinion because of lacking the depth knowledge of market.

Keywords: Rural Investors, Influence, Investment, Decision-making.


Author: Sunil Kumari
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Can India Achieve Inclusive Growth In Knowledge Economy? Author: Dr. Parul D. Agarwal, Dr. Amit Adilakha,Dr. Vijay Jain
Abstract:
For the economical growth and competitive advantage knowledge assets are very important. Ever since India has become a part of the global economy and underwent economic reform there has been a change in the economic thought that has made the country shift its focus from traditional factors of production towards knowledge based economic models. In the paper, authors have discussed that have globalisation and knowledge based economic models really remained inimical in poverty alleviation? It has been observed that in a knowledge economy model the employment opportunities remain restricted to skilled workers. The country cannot attain complete economic growth till a section of people exists that remain marginalized to the periphery of the society and still languish in absolute poverty.

Keywords:- Knowledge Economy, Inclusive Growth, Globalization


Author: Dr. Parul D. Agarwal, Dr. Amit Adilakha,Dr. Vijay Jain
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Price Discovery & Impact On Spot Price Volatility: Anecdotes From Indian Commodity Futures Market Author: Meenakshi Malhotra
The volume of commodity futures trading in India has increased from 20.53 trillion rupees in 2006 to Rs.181.26 trillion rupees in 2011- 12. Inspite of fast growth the commodity markets have gone through tumultuous times especially after independence. The twin functions of price discovery and price risk management have been discussed from time to time with conflicting opinions from various segments. Allegations of price volatility shooting up with the increase in futures trading volume have hindered the growth and development of markets thereby impacting its stakeholders. This paper discusses the path of futures trading in India, its significance in the present scenario of ever increasing volatility and how various commodity futures have fared with respect to their role as a hedging instrument and as a means of discovering the prices for transacting physical market transactions. To catch up with the countries which have hitherto achieved some maturity in derivatives trading, there is a need to strengthen research on all aspects of commodity markets.

Keywords: Commodity Derivatives, India, Commodity Futures, Price Discovery, Volatility.


Author: Meenakshi Malhotra
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Stronger Ipr Regime: A Strategic Need In Punjab Author: Dr. Vijay Jain, Dr. Ravikiran
Abstract:
SMEs of Punjab are facing competition in the new globalized era. There are several challenges that the Punjab companies have to face to remain at the forefront of technological innovation. The chief challenge is increasing complexity of business. On one hand they have to continue to generate cash from their existing businesses to be able to finance their innovation strategies -which implies a strong operational focus with emphasis on productivity and efficiency. On the other hand, they have to build advanced innovation capabilities. There is a strong need to evaluate available technological options to overcome new challenges and become top performers. At the strategic level, the main challenge is to become globally competitive by adopting collaborative manufacturing strategies. The process of acquiring a production capability is initiated by importing a plant from another country or having a new plant built with the help of a technology provider. Through training and learning by doing, the firms learn how to operate the plant, and gradually improve the yield from it. In the next stage, firms develop an investment capability the ability to create a new plant of a chosen capacity and specifications. Finally, firms develop an innovation capability – the ability to create new products, and the manufacturing infrastructure to produce these products. So to becompetitive, the manufacturer needs to produce efficiently, focus on new developments and also to be innovative enough to promote IPRS. The present study uses a survey technique to study the IPR awareness level and IPR filings of hundred SMEs of Punjab. The study covers Hosiery, Cycle, Machine tools, Pharmaceutical and Sports goods industries. The results of the present study highlight that IPR awareness and developments in SMEs of Punjab are still at a initial stage. SMEs of Punjab are only filing trademarks and copyrights. Patent filing is almost missing. The major findings are that the attitude of SME’s of Punjab is not encouraging and the awareness level among the management about their organization’s IPR’s policy and problems is disheartening. So the present study focuses on the steps that can be initiated to improve the IPR culture of the SMEs of Punjab.

Keywords:- Intellectual Property Rights, Technology, SME’s of Punjab.


Author: Dr. Vijay Jain, Dr. Ravikiran
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E- H R M - A Book Or Bane Author: Parveen Kaur
Nothing is constant but change holds true in this ever transforming business world, technological advancements are one of the powerful driving forces. It has redesigned the way we live, communicate, work and also the way business is conducted. The technology and digitized business communications have enhanced and reformed various organizational activities. The impact of this IT revolution can be seen in every profession and in all functions of management as well. Like all vocations, Human Resource Management (HRM) has been progressively affected by the ongoing emergence of new technologies. For instance, the introduction of the “Human Resource Information System” (HRIS) two decades ago has brought about a paradigm shift and resulted in greater efficiency and automation for people management.
With the advancement of web technologies during the past few years, we have witnessed the origination of Electronic Human Resource Management (e- HRM) which, as indicated by experts, is a much more potent enabler in transforming the role of Human Resource (HR) from a mere advising staff function to a more strategic line function becoming an administrative expert, an employee champion a business partner and a change agent. But of course, the accessibility and availability of an enabler doesn’t assure successful transformation. This paper focuses on the advantages and disadvantages of e- hrm and discusses whether it is a boon or bane in today’s corporate scenario.

Keywords: Human Resource Management, Electronic Human Resource Management, Automation, Business partner, Change agent “E-HRM costs money, but ignoring e-HRM costs a fortune. Modern technology can be helpful in creating a strategic HRM-policy, reducing costs, higher productivity, increasing quality of your labor force and more responsibility of managers and employees in the execution of HRM-tasks. Your organization cannot miss this surplus value.” (EHRM; 2006)


Author: Parveen Kaur
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The Impact Of T.v. Advertisements On Buying Behaviour Of Indian Adults: An Empirical Study Author: Dr. Lokesh Sharma, Archana Singh,Dr. Parul D. Agarwal
Abstract:
Viewers watch television for entertainment and keep themselves abreast of current happenings. During this period, advertisements are passively consumed by them. Because of in-depth penetration of televisions, over other digital and print media, in every nook and corner of the country, advertisers find it more effective to use television to reach consumers. In light of this the present study was undertaken to measure the impact of TV advertisements on consumer buying behavior. A questionnaire containing 20 items was prepared to meet out the objective. Responses were recorded on a 5 – point Likert scale. A sample of 840 respondents was used. Parametric tests like t- test and ANOVA have been used for data analysis. The findings revealed that adults strongly believe that the TV advertisements have considerably influenced their buying process. Data analysis reveals that rural respondents are found more influenced by advertisements in their product purchase decisions in comparison to the urbanites. An interesting finding has been that most of the respondents
are fond of watching TV advertisements, females being dominant. Another finding of the study is that the adults irrespective of their gender and area of residence strongly consider that TV advertisements have impact on their mind and the exposure to TV advertisements have not only enhanced their involvement in purchasing but has resulted in increasing their frequency of purchase. Limitations and recommendations for the future research have also been discussed.

Keywords:- T. V. Commercials, Buying Behaviour, Influence of T. V. Advertisements


Author: Dr. Lokesh Sharma, Archana Singh,Dr. Parul D. Agarwal
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Technology Acceptance: Perception Of People Towards Google Plus Author: Kamaldeep Kaur & Abha Grover
Recently there has been a tremendous increase in the users of social networking sites. One example of this revolution is the launch of Google plus. Google called its new social networking Google + on 28th June as a new tool to bring the fine distinction and affluence of real-life sharing to software. This paper illuminates some preliminary findings from an ongoing study about Google plus technology Acceptance Model is used in the paper to study the usage and acceptance behaviors, with emphasis laid on studying Perceived Usefulness, Perceived Ease of Use, and user’s attitude.
The comprehensive study is based on varying perception and preference of people towards Google plus .A sampling size of 100 respondents was chosen. The sampling unit consists of people from the age group of 18 to 55 years. The technique adopted for sampling was stratified random sampling. The different strata collected for the same included people from all age groups, different occupational background and social class. The data collected was primary in nature and a field survey was conducted through a structured questionnaire. The study was carried out in South Delhi .the survey was carried out through Personal interviews and Email and internet surveys which are useful in getting in-depth and comprehensive information. The study includes the perception of people about various Google plus features like hangouts, sparks, circles etc.

Keywords: Google plus, TAM (technology acceptance model), perceived usefulness, perceived ease of use, attitude.


Author: Kamaldeep Kaur & Abha Grover
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Diversity At Workplace: Creating An Inclusive Culture Author: Poornima Tejpal,Dr. Vikas Nath
Abstract:
Diversity in this paper refers to the array that arises out of cultural, ethnic, educational, religious, racial, age, and gender differences. Diversity management is a process that intends to build and maintain an encouraging work environment where the similarity and differences of individuals are appreciated. The core of diversity lies in accepting, discovering and leveraging of these differences in a secure, positive and fostering environment. It means having an open state of mind, being inclusive, giving authenticity to these differences and accepting them with an optimistic frame of mind. Still a lot of organizations view diversity from a narrow point of view. For the purpose of being politically correct they concentrate on helping underprivileged groups. It is regrettable as
diversity is a much more influential concept, if it is managed effectively it can create substantial benefits for businesses. If diversity initiatives are designed in such a way that they create an impact on business these will be sustainable for a long time.
Due to globalization of businesses a sophisticate, difficult and aggressive environment is created. Organizations need to create new products and services constantly to be successful. And only through diverse & inclusive employees organizations can ensure development of new ideas. The paper examines the potential barriers of diversity and suggests strategies to enhance workplace diversity and inclusiveness. The paper concludes that how effectively managing diversity can lead to more dedicated, satisfied employees and enhanced financial performance for an organization. The paper highlights that though employees of various backgrounds have same organizational motivations, but employers should know that a diverse workforce comes with some challenges as well. The paper intends to tell how incompetent organizational strategy can lead to reduced employee morale and effective communication, and increases conflict. The paper discussed various ways to increase diversity within an organization and enhances contributions toward the accomplishment of organizational goals.

Keywords:- Diversity management, workplace diversity, discrimination, stereotype, inclusiveness


Author: Poornima Tejpal,Dr. Vikas Nath
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Talent Management: A Strategic Perspective Author: Dr. Parul Saxena
Managing globalization means managing change and handling a variety of human resource issues. In current times, leveraging Intellectual assets of an organization has proved to be one of the most daunting tasks of the human resource management. The globalised market calls for organizations to hone their talent management skills in order to face the current economic challenges. This paper focuses on Talent Management as a strategic force to bring about organizational excellence in the era of globalization. It also throws light on various strategies to source, attract and retain the top talent in the company. It elucidates the top retention techniques by degree of their effectiveness.
“A company that loses all its equipment but retains the skills and know – how of its workforce could be back in business relatively quickly, but one that loses its workforce, while keeping its equipment, will find it much more difficult to recover” (Becker, Huselid and Ulrich, 2001).

Keywords: Talent management, talent retention, strategies, talent acquisition


Author: Dr. Parul Saxena
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Foreign Institutional Investors As Key Determinants Of Indian Stock Market: An Empirical Study Author: Vishal Kumar, Dr. Rameshwar Singh,Vipin Kumar
Abstract:
After Industrial policy, 1991, Indian government started to focus on Globalisation and because of which they started to attract Foreign Investors to invest in Indian stock market. On September 14, 1992 Foreign institution investors (FIIs) are allowed to invest in capital market including securities issued by enterprises which is listed in BSE & NSE. And from that time investment by FIIs in India have become important for Indian Economy, especially at time of globalisation when India is emerging as one of the leading market for investors in Asia. As with pros there is always some cons with everything, FIIs have some loop holes because at the time of financial crises some time FIIs had withdraw their investment from the market. So in this research the main emphasis is given to analyse the effect of foreign institution investors on Indian stock market. And for this purpose correlation is used as a statistical tool to find out relationship between foreign institutional investor and BSE.

Keywords:- Foreign Institutional Investors (FIIs), Indian Stock Market, SENSEX, Globalisation


Author: Vishal Kumar, Dr. Rameshwar Singh,Vipin Kumar
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Cultural Implications Of Transfer Of Human Resource Practices In Multi- National Companies Established In Emerging Economies Author: Dr. Daleep Parimoo & Fehmina Khalique
With the advent of globalization and liberalization, the emerging economies like China and India have grown manifolds. The mushrooming of MNCs is taking place at a very fast pace. The role of HRM in these companies has shifted from being a mere administrative to strategic one. The companies have realized that HR policies form the framework for culture in the business management and human assets are an emerging source of competitive advantage for them. Therefore National culture plays an important role in absorbing the HR practices from the MNC headquarters to Host country subsidiary. This paper examines the prospects available for the growth of MNCs in emerging economies and the role of HRM in these companies. It will also examine various HR practices which can be transferred, whether the subsidiaries follow the HQ practices or adopt the local ones. This area of research has been left unexplored by the researchers and therefore an attempt has been made to define the emerging economies, the growing size of MNCs, the reasons of transfer of HRM practices and the impact of transfer on organisational culture of the host country.
Keywords: International HRM, subsidiary, MNC, HRM practices, culture.


Author: Dr. Daleep Parimoo & Fehmina Khalique
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Performance Management System As A Measure Of Employee Motivation: A Study Of Pharmaceutical Companies In Ncr Author: Anshul Garg
Abstract:
The research is intended to measure the impact of Performance Management System on Employee Motivation to assess a person’s performance against set goals and targets, identifying his strengths and areas requiring improvement and to improve the organizations performance through the enhanced performance of the individuals. The data of 92 employees has been collected through questionnaire comprising 13 items’ scale based on Performance Management System. The Analysis has been done through factor analysis, reliability  statistics, correlation analysis and regression analysis to analyze the data using SPSS 16. 0. The most important variables which are affecting the study are Managerial Roles, Employees’ Perception towards Organization and Growth Prospects. Various recommendations like providing an opportunity of challenging job, lucrative compensation and greater delegation of authority were given after the analysis. Some limitations have been there in study like
respondents’ bias, time factor, limited resources, and limited area of study. At last it has been concluded that the PMS play a vital role in ensuring employee motivation.

Keywords:- Employee Motivation, Managerial Roles, Performance Appraisal, Performance Management System


Author: Anshul Garg
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Bridging The Gap In Management Education For Sustainable Development Author: Dr. Parul Saxena & Rajiv Jain

Management education in India stands at a crossroads. The traditional university structure of educating and training tomorrow’s business leaders has become redundant and is likely to be discarded in the increasingly diverse and technological global economy. Process of globalization not only demands drastic changes in the traditional educational approach but also stress a need for introduction of new age employability skills which have more economic value in today’s’ time .  Thus, there is a crucial requirement to shape the management education in accordance with the global changes to improve competitiveness and employability of the India work-force. This paper tries to explore the current paradigms of management education in India with special reference to the gap between academia and the industry. This paper also studies the trends and issues prevailing in management education in India, and to suggest plausible solution towards improvement of management education in India. 

Keywords: Management Education, Management Education reforms, Development, Gaps



Author: Dr. Parul Saxena & Rajiv Jain
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Book Review: Knowledge Management Author: Parul D Aggrawal
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Author: Parul D Aggrawal
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